About us
Gathered in October 2004. Grace start: during the first month, 3 satisfied clients, 4 projects, a million euro billings...
Our professional experience within research and strategic planing, strong
local market insights, along with continued monitoring of trends, competitors
activities and customers attitudes, allow us to challenge convention and
provide clients communication strategies and ideas ahead of the marketplace.
While doing so, we provide clients with the best value per invested euro.
Our vision
To lead in creating shared interes and excitement around brands, increasing their value through:
- - Exceptional understanding of brands and consumers
- - Developing holistic solutions across the communications spectrum
Entering a new era of communication...
There are more communication options than ever before. This results in more clutter in advertising block and more messages each day to the consumer - It means less effect on the consumer at the higher euro spent.
Customers are now exposed to more messages than ever, more sources of entertainment, more new products and services, more technologies, buying channels, brands and buying options, culture is "accelerating", the world is spinnig faster. The role of the brand is changing. What matters now is the meaning and significance that a brand has to someone - the part it plays his/hers life. As the competition for attention intensifies, the key goal becomes that of getting people to "pay attention". Competition for human attention intensifies. Attention becomes even more valuable than money. Share of mind become more important tha share of voice! This leads us to the demand of a broader communication vision in consumer contact strategy.
Consumer contact strategy
Solution is in finding the real consumer insight that can be exploited though media.
The consumer is central to our planning philosophy and consumer insights enable us to create the most effective communication strategy.
Definig the communication goals:
- More precise planning depends on defining the most effective communication
level - effective frequency, taking advertising, market and media elements of
the campaign into consideration.
We belive that two-way dialogue enchances the communication and the messages has to be the part of convesation, brand should respect and understand the person and role of a brain in their lives. It has to interact instead of transmit, change instead of repeat, always keeping in mind that: "It's not the strongest of the species that survive, not the most intelligent, but the one most responsive to change". (Darwin)
Communication value measurement
In creating the communication strategy we always keep in mind that creativity must be in line with communication.
We are in brand building business, we must be measured against the brand building benchmarks: the successful campaign is measured by increase of the brand value.